Open to Full Time Opportunities

Hey, I’m John!

GoHighLevel
Systems Architect

Helping agencies scale by building repeatable GoHighLevel systems that can be deployed, customized, and improved across every client.

3yrs Digital Marketing VA
8 yrs Sales & Marketing
3 Full CRM Setup
20+ Clients Served
John Roxas
GoHighLevel Certified Admin
GHL Admin Badge
02 / Tech Stack & Skills

Platforms & tools

The software I use to design, connect, and deploy each system.

What I can build for you

The business capabilities and workflows I deliver with that stack.

04 / Work & Projects

Work & Projects

Snapshots, automations, funnels, and full GHL infrastructure — set up and handed off to clients.

CRM Automation preview
GoHighLevel Zapier n8n
CRM Automation & Workflow Setup
Built end-to-end CRM pipelines in GoHighLevel — including funnel setup, appointment booking, payment integration, and multi-step Zapier automations for lead nurturing.
AI Voice Agent preview
Voice AI ElevenLabs Retell AI
AI Voice Agent Deployment
Deployed conversational voice AI agents using Retell AI and ElevenLabs for client-facing booking and support workflows — with custom personas and call routing logic.
Websites & Funnel preview
WordPress Elementor GoHighLevel Hostpapa Hostinger Vercel VS Code CSS / JS / HTML
Websites & Funnel Build
Designed and developed responsive landing pages and sales funnels across three deployment options — custom coded or drag-and-drop on GoHighLevel, WordPress, and fully custom-coded builds deployed on Vercel with GitHub version control.
Email Campaign preview
GoHighLevel ActiveCampaign WhatsApp Marketing Twilio
Email Campaign | WhatsApp Marketing
Leads were going cold with no follow-up system in place. Built bilingual email and WhatsApp sequences — segmented by market and timed to the right timezone for African and Asian regions — so every message lands when it matters and no lead slips through the cracks again.
Marketing Support preview
Social Media Meta Ads Canva Photoshop
Marketing Support
Inconsistent posting and no clear strategy was killing reach. Took over content planning, ad creatives, and analytics — with content produced primarily as Reels to maximize algorithm reach — turning scattered efforts into a system that consistently generates leads and grows the brand.
Sample Creatives
tap to view full
Creative 1 Creative 2 Creative 3 Creative 4 Creative 5 Creative 6
Claude Code · Codex · Vercel
Claude Code Codex GitHub Vercel Tailwind React
Custom Built Apps
Off-the-shelf tools don’t always fit the workflow. I build lightweight custom apps — dashboards, client portals, booking tools, and internal systems — deployed on Vercel, connected to GHL and your existing stack.
03 / Case Studies

Real infrastructure built for real businesses.

GoHighLevel · Full CRM Build

Home Remodeling Residential Client

Residential Services · Lead-to-job infrastructure

AI Systems · Voice AI + Automation

Immigration Consulting Firm

Multi-platform voice and appointment automation

GoHighLevel · Sales Operations

Real Estate

Lead response, application and sales pipeline automation

GoHighLevel · Field Service CRM

Roofing Services

Storm lead response, estimates and job follow-up

05 / Tutorials & Insights

Learn From the Systems
I Actually Build

Real breakdowns of automations, AI setups, and CRM builds — no fluff, just what works.

Subscribe
06 / Testimonials

Results that speak
for themselves.

DG
David G.
Founder · DG Canada Immigration
Visit site
"

"I didn’t realize how much we were overpaying — AI markups, Twilio, agency fees on everything. John audited the system, migrated us to our own GHL account, and rebuilt it right. Cost savings were great, but having a system I can actually trust is the bigger win."

PROBLEM SOLVED: CRM audit & rebuild
DA
Dolly A.
Owner · Ink & Threads
Visit site
"

"Good at generating leads, but we couldn’t keep up. John set up Conversation AI across our platforms and built a price calculator into our funnel. By the time we open chat in the morning, some clients have already paid."

PROBLEM SOLVED: Lead follow-up automation
FL
Francis Le Thaumaturge
DG · Canada Immigration
Visit site
"

"Our appointment booking system improved significantly. No-shows dropped and leads that went cold were being recovered automatically. John built the whole thing inside GHL and it just runs."

PROBLEM SOLVED: Booking system & AI lead recovery
NM
Dra. Natália Macieira
Endocrinologist · São Paulo
Visit site
"

"I didn’t know where to start with GHL. John understood exactly what my practice needed and built it without overcomplicating things. Patients now book directly and I don’t have to chase anyone."

PROBLEM SOLVED: Patient booking & GHL setup
Industries I’ve Worked With
Real Estate Immigration Consulting Roofing Plumbing Home Remodeling Healthcare Clinic
/07 Experience My Work

I’d be happy to show you what I build.

Than tell you what I can do.

John Roxas

Hi! I’m John’s AI Agent

If you think he’s a good fit, I’ll help you schedule.

John’s AI Assistant
Let my AI assistant help you find a time that works for both of us.

Microphone access begins only after you press start.

click image to zoom